What’s the difference between “Incredible new gadget arrives from the future” and “Visit My Web Site”?
Chances are very good you were immediately drawn to the first title and you probably wanted to explore the content. The second title probably aroused curiosity, some dread and potentially left you wanting… That’s the power of a good title, headline… while we are all taught never to judge a book by its cover, a really good title and headline can make all the difference in the world!
Recently we implemented “Mission Grading” for those creating Empire Avenue Missions. From A-F we use a mixture of automatic algorithmic analysis of your Mission and manual grading to indicate the marketing potential of your Mission. The Mission grading isn’t there to punish you, but rather to show you what we have seen as great marketing tactics.
Yes… We want you…
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